Security Services
Security Services Company
27 incorrect listings corrected → citywide visibility achieved
View Case StudyVISIBILITY FOUNDATIONS CASE STUDY
Wellness & Aesthetics3 min readVisibility Foundations
Local Visibility Case Study — Multi-Service Wellness Clinic
How a multi-service wellness clinic achieved consistent visibility across Los Angeles through foundational listing cleanup and authority building.
Results at a Glance
This wellness clinic local visibility case study demonstrates how foundational listing cleanup can dramatically expand service-area visibility for a multi-service wellness provider.
42 → 0
Incorrect Listings Fixed
Years of inconsistent information fully corrected across the web.
7 Removed
Duplicate Listings Removed
Eliminated conflicting records that diluted local authority.
18 Added
Authority Citations Added
Strengthened foundational visibility signals for local search.
66% → 94%
GBP Completeness Improved
Improved structured business data for stronger relevance signals.
Before & After Visibility Signals
These heatmaps represent ranking performance across a 15×15 geographic grid. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility.
#1-3 position
#4-6 position
#7+ position
Before
The clinic had widespread ranking instability, with results falling outside the top 20 across most of the service area.
After
After correcting listings and rebuilding local authority signals, visibility across the service area became significantly more consistent for all core service themes.
Before optimization, the business struggled to appear across the broader service area. After correcting listings, removing duplicates, and strengthening authority signals, search visibility expanded dramatically across adjacent neighborhoods.
Listing Accuracy Before & After
Before
- 42 incorrect business listings
- Multiple business name variations
- Old addresses still live on directories
- 7 duplicate listings confusing Google
After
- All listings corrected
- Business name standardized everywhere
- All old addresses fully suppressed
- Duplicate listings removed
- Authority citations rebuilt
What Was Going Wrong
Years of inconsistent business information weakened Google's trust in the location. This instability made it difficult for the clinic to build reliable visibility in competitive wellness and aesthetic categories.
Key Issues Identified:
- Outdated address and phone number data indexed across directories
- Multiple business name variations across the web
- Duplicate listings competing with each other
- Missing high-authority citations
- No structured category or service alignment
What We Fixed
- Corrected NAP across all major directories
- Removed all duplicate listings
- Rebuilt missing authority citations
- Standardized the business name across platforms
- Updated GBP categories, services, and description
- Suppressed old addresses and incorrect phone numbers
- Strengthened visibility signals for core service themes
- Reinforced local authority throughout the primary service area
This represents a strong example of a wellness clinic local visibility case study driven by foundational cleanup work.
We had no idea how much incorrect information was hurting our visibility. After the cleanup and optimization, our rankings stabilized across the entire Los Angeles area. The difference is night and day.
More Case Studies
Storage & Industrial
Storage Container Rental & Sales
31 incorrect listings corrected → North Phoenix dominance
View Case StudyWant Your Local Visibility Transformed?
Start with accurate listings, then build the authority signals that make you visible across your entire service region.
Start the Visibility Starter Package