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View Case StudyVISIBILITY FOUNDATIONS CASE STUDY
Security Services3 min readVisibility Foundations
Local Visibility Case Study — Security Services Company
How a regional security services company achieved consistent visibility across Phoenix Metro through foundational listing cleanup and authority building.
Results at a Glance
This security services Google Maps ranking case study demonstrates how foundational listing cleanup can dramatically expand service-area visibility for a local security firm.
27 → 0
Incorrect Listings Fixed
Years of scattered and inconsistent listings completely corrected.
4 Removed
Duplicate Listings Removed
Eliminated listings competing against each other in local search.
12 Added
Authority Citations Added
Rebuilt foundational trust signals for local visibility.
62% → 93%
GBP Completeness Improved
Significantly improved relevance, accuracy, and structured data.
These improvements reflect a classic security guard local SEO visibility case study, where correcting core accuracy issues unlocks widespread ranking gains.
Service Area Visibility Before & After
These heatmaps represent ranking performance across a 15×15 geographic grid covering the broader service area. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility. Each grid point represents a specific location where we measured map pack visibility.
#1-3 position
#4-6 position
#7+ position
Before
The business showed severely limited visibility across the broader service area, with average rankings in the 15–20+ range. This is typical when NAP accuracy, category alignment, and citation authority have deteriorated.
After
After a full Google Maps listing accuracy cleanup—including citation fixes, duplicate removal, and GBP optimization—the business achieved widespread visibility across North Phoenix and surrounding neighborhoods.
Before optimization, the business struggled to appear across the broader service area. After correcting listings, removing duplicates, and strengthening authority signals, search visibility expanded dramatically across adjacent neighborhoods.
Listing Accuracy Before & After
Before
- 27 incorrect business listings
- Conflicting business name variations
- Outdated phone numbers still indexed
- Duplicate directory listings confusing Google
- Weak citation authority
After
- All listings corrected and standardized
- Accurate business name across all directories
- Incorrect phone numbers removed
- Duplicate listings suppressed
- Industry-relevant citations added
- Strong, consistent NAP footprint
What Was Going Wrong
Google struggled to verify the business due to years of inconsistent directory data. This is a common issue seen in local SEO cleanup examples for security providers.
Key Issues Identified:
- Outdated contact information on authority sites
- Conflicting business name formats
- Weak category alignment
- Duplicate listings diluting authority
- Missing critical citations
- Low GBP completeness score
What We Fixed
- Standardized NAP across all directories
- Removed four duplicate listings
- Rebuilt foundational citation authority
- Updated GBP categories, services, and business description
- Removed incorrect phone numbers
- Strengthened relevance signals for primary service categories
- Increased GBP completeness from 62% → 93%
This represents a strong example of a security services Google Maps ranking case study driven by foundational cleanup work.
Our visibility was almost nonexistent before the cleanup. After Link Helpers fixed the inaccuracies and optimized our profile, we started appearing across the entire city.
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