VISIBILITY FOUNDATIONS CASE STUDY
Local Visibility Case Study — Storage Container Business
How a regional storage container business achieved consistent visibility across Greater Seattle through foundational listing cleanup and authority building.
Results at a Glance
This storage container business Google Maps ranking case study demonstrates how foundational listing cleanup can dramatically expand service-area visibility for a local storage provider.
Incorrect Listings Fixed
Years of scattered and inconsistent listings completely corrected.
Duplicate Listings Removed
Eliminated listings competing against each other in local search.
Authority Citations Added
Rebuilt foundational trust signals for local visibility in the storage industry.
GBP Completeness Improved
Significantly improved relevance, accuracy, and structured data.
Before & After Visibility Signals
These heatmaps represent ranking performance across a 15×15 geographic grid. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility.
Extremely low service-area visibility, with average rankings in the 15–20+ range across nearly all North Phoenix neighborhoods.
After removing duplicates, correcting listings, and strengthening local authority signals, search visibility improved dramatically across North Phoenix and surrounding neighborhoods.
Before optimization, rankings across the broader service area were consistently low. After removing duplicates, correcting listings, and strengthening local authority signals, search visibility improved dramatically across North Phoenix and surrounding neighborhoods.
Listing Accuracy Before & After
Before
- 31 incorrect listings
- Several business name variations
- Outdated phone numbers still published
- 5 duplicate listings competing for visibility
After
- All listings corrected
- Business name fully standardized
- Incorrect phone numbers removed
- Duplicate listings suppressed
- 14 authority citations added
- Clean, consistent NAP signals across the web
What Was Going Wrong
The business had years of conflicting information online. Google could not determine accurate business details or trust the location data, which caused rankings to stay extremely low—even for core service-area searches.
Key Issues Identified:
- Outdated address and phone number data indexed across directories
- Multiple business name variations across the web
- Duplicate listings competing with each other
- Missing high-authority citations
- No structured category or service alignment
What We Fixed
- Corrected NAP across all major directories
- Removed all duplicate listings
- Rebuilt missing authority citations
- Standardized the business name across platforms
- Updated GBP categories, services, and description
- Suppressed old addresses and incorrect phone numbers
- Strengthened visibility signals for core service themes
- Reinforced local authority throughout the primary service area
This represents a strong example of a storage container business Google Maps ranking case study driven by foundational cleanup work.
We had no idea our listings were so inconsistent. After the cleanup and optimization, we noticed a major improvement in search visibility across Phoenix. Everything finally looks accurate and professional.
More Case Studies
Outdoor Adventure Company
From invisible to dominating adventure tourism searches
View Case StudyWant Your Local Visibility Transformed?
Start with accurate listings, then build the authority signals that make you visible across your entire service region.
Start the Visibility Starter Package