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View Case StudyVISIBILITY FOUNDATIONS CASE STUDY
HVAC Services3 min readVisibility Foundations
Local Visibility Case Study — AC Repair & HVAC Services
How a regional HVAC company achieved consistent visibility across Phoenix Metro through foundational listing cleanup and authority building.
Results at a Glance
This AC repair Google Maps ranking case study highlights how consistent authority signals and optimized relevance can transform a local HVAC company's ability to appear for high-intent searches across its entire service radius.
7.31 → 2.40
Average Map Rank
Dramatic improvement in average ranking position across service area.
92.89%
Top-3 Coverage
Achieved dominant visibility across entire service area.
3 Core
Keywords Dominated
"AC repair," "Phoenix AC repair," "air conditioning repair"
All
Competitors Outperformed
Surpassed all nearby HVAC competitors within a 3-mile radius.
Before & After Visibility Signals
These heatmaps represent ranking performance across a 15×15 geographic grid. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility.
#1-3 position
#4-6 position
#7+ position
Before
Before optimization, the HVAC company had weak visibility outside the immediate neighborhood, with rankings falling outside the top 10 across most of the service area.
After
After strengthening local authority and optimizing visibility signals, rankings across the service radius became significantly more consistent for core AC repair search terms.
Before optimization, the business struggled to appear across the broader service area. After correcting listings and strengthening authority signals, search visibility expanded dramatically across adjacent neighborhoods.
Listing Accuracy Before & After
Before
- Weak relevance signals across core AC repair terms
- Limited visibility outside immediate neighborhood
- Competitors outperforming mid-radius grid points
- Under-leveraged authority despite strong service history
After
- Strengthened HVAC-specific local authority signals
- Optimized primary + secondary GBP categories
- Reinforced visibility across outer service radius
- Standardized structured data across platforms
- Expanded ranking strength for AC-repair searches
What Was Going Wrong
Before optimization, this HVAC provider faced challenges common in many HVAC local visibility improvement case studies.
Key Issues Identified:
- Weak relevance signals across core AC repair terms
- Limited visibility outside the immediate neighborhood
- Competitors outperforming mid-radius grid points
- Under-leveraged authority despite strong service history
What We Fixed
- Strengthened HVAC-specific local authority signals
- Optimized primary + secondary GBP categories
- Reinforced visibility signals across the outer service radius
- Standardized structured data across platforms
- Conducted keyword-targeted LocalFalcon scans
- Expanded ranking strength for AC-repair searches across Phoenix
This represents a strong example of an HVAC local visibility improvement case study driven by foundational optimization work.
We didn't realize how invisible we were outside our immediate neighborhood. After the optimization work, we started appearing everywhere homeowners search. Huge improvement.
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