Wellness & Aesthetics
Multi-Service Wellness Clinic
42 incorrect listings corrected → citywide visibility achieved
View Case StudyVISIBILITY FOUNDATIONS CASE STUDY
Fitness & Wellness3 min readVisibility Foundations
Local Visibility Case Study — Boutique Pilates Studio
How a boutique Pilates studio in Scottsdale went from invisible to fully booked in 90 days through foundational local visibility optimization.
Results at a Glance
This Pilates studio local visibility case study demonstrates how foundational listing cleanup can transform a boutique fitness business from invisible to fully booked.
#1
Google Maps Ranking
For 8 industry related keywords
285%
More Phone Calls
Dramatic increase in calls from Google Business Profile.
3.8 → 4.9
Star Rating Improved
From 47 reviews to 128 reviews with systematic generation.
100%
Class Capacity Filled
Fully booked 3 weeks ahead after visibility optimization.
Before & After Visibility Signals
These heatmaps represent ranking performance across a 15×15 geographic grid. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility.
#1-3 position
#4-6 position
#7+ position
Before
The studio had minimal visibility, with rankings falling outside the top 10 across most of the Scottsdale area.
After
After correcting listings and rebuilding local authority signals, visibility expanded dramatically with consistent top-3 rankings.
Before optimization, the studio struggled to appear in local searches. After correcting listings, building citations, and implementing review generation, search visibility expanded dramatically across Scottsdale.
Listing Accuracy Before & After
Before
- Incomplete Google Business Profile
- Wrong categories and missing services
- Inconsistent NAP across directories
- Only 47 reviews with 3.8 star rating
- No local content or location pages
After
- 100% complete GBP optimization
- Correct categories and full service list
- 47 consistent citations built
- 128 reviews with 4.9 star rating
- Scottsdale-specific content created
What Was Going Wrong
Despite offering excellent classes and having loyal clients, the studio was invisible online. Foundational visibility issues prevented them from reaching new customers searching for Pilates in Scottsdale.
Key Issues Identified:
- Incomplete Google Business Profile missing critical information
- Wrong business categories limiting search relevance
- Inconsistent business information across directories
- Low review volume with no systematic generation process
- No Scottsdale-specific content or location optimization
What We Fixed
- Complete Google Business Profile optimization with all categories, services, and attributes
- Built 47 consistent citations across major directories
- Implemented automated review generation system
- Created Scottsdale-specific content and location pages
- Added 60+ high-quality photos showcasing studio and classes
- Established consistent Google Business Profile posting schedule
- Strengthened local authority signals throughout Scottsdale
This represents a strong example of a Pilates studio local visibility case study driven by foundational optimization work.
We went from struggling to fill classes to being fully booked three weeks out. The phone hasn't stopped ringing since we started showing up at the top of Google Maps. This has completely transformed our business.
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