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VISIBILITY FOUNDATIONS CASE STUDY
Tourism & Recreation3 min readVisibility Foundations
Local Visibility Case Study — Outdoor Adventure Company
How a regional outdoor adventure company achieved consistent visibility across Washington State through foundational listing cleanup and authority building.
Results at a Glance
This outdoor adventure company case study demonstrates how foundational listing cleanup can dramatically expand service-area visibility for a multi-location tourism provider.
1.10 → 1.02
Average Map Rank Across Service Area
A measurable improvement in service-area ranking consistency.
100% Coverage
Share of Local Voice (Top-3 Coverage)
Achieved complete top-3 visibility across two major service zones.
3 Core Categories
High-Value Search Themes Secured
Outdoor activities, guided tours, and adventure experiences dominated.
#1 Position
Competitive Wins
Clear visibility separation over 3 nearby competitors within overlapping service areas.
Service Area Visibility Snapshot
These heatmaps represent ranking performance across a 9×9 geographic grid covering the entire service area. Green indicates top-3 rankings, yellow indicates mid-range positions, and red indicates lower visibility.
#1-3 position
#4-6 position
#7+ position
Keyword 1
Consistent top rankings across the entire Scottsdale service area for outdoor adventure searches.
Keyword 2
Strong visibility dominance across Phoenix for all core outdoor adventure-related search intents.
After strengthening the business's local authority and optimizing ranking signals, visibility across the entire service radius became consistently dominant for all core outdoor adventure-related search intents.
Local Visibility Signals — Final State
Relevance Signals
Google consistently associates the business with all major outdoor adventure search categories.
Search Intent Alignment
Improved mapping between high-intent search themes and the business's primary services.
Competitive Distance
Clear separation from nearest competitors in surrounding zones.
What Was Going Wrong
Before optimization, the business experienced inconsistent visibility and weak ranking signals across important service areas.
Key Issues Identified:
- Inconsistent visibility across important adventure-related search intents
- Weak ranking signals in southern and fringe portions of the service radius
- Competitors occasionally outranking the business in key zones
- Under-leveraged authority despite strong customer reputation
What We Fixed
- Strengthened local authority signals around core search themes
- Optimized GBP categories for improved relevance
- Reinforced visibility signals across fringe service-area zones
- Standardized and clarified structured business data
- Conducted multiple ranking-signal scans across service areas
- Expanded signal strength for multi-city outdoor adventure searches
This represents a strong example of an outdoor adventure company case study driven by foundational optimization work.
We had no idea how much visibility we were missing. After the optimization work, we started showing up everywhere our customers search. The difference was immediate.
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