WEBSITE REDESIGN CASE STUDY

Crest Cleaning — Website Redesign Case Study

A full website rebuild focused on delivering a high-performance business website with modern design, mobile usability, and clear conversion pathways for residential and commercial cleaning services.

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Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.

Before

After

Results at a Glance

Performance

Desktop PageSpeed: 42 → 93

Mobile PageSpeed: 57 → 94

Mobile Experience

Outdated experience → modern, mobile-first website

Conversion Readiness

Unclear flow → booking-focused structure

Brand Quality

Weak identity → professional, unified brand

The Problem

The original website was visually outdated and created significant barriers for potential customers looking for cleaning services:

✕Visually outdated website: The dated appearance undermined trust and professionalism
✕Poor mobile experience: Customers couldn't easily browse services on their phones
✕Slow load speeds: PageSpeed scores in the 40s meant high bounce rates and lost leads
✕No clear service separation: Residential and commercial services were mixed together confusingly
✕Weak calls to action: No clear path to booking or requesting a quote
✕No trust elements: Missing testimonials and reviews to build credibility

The Solution

We rebuilt the website from the ground up with a focus on performance, mobile experience, and conversion optimization:

✓Modern professional design: Clean, contemporary aesthetic that builds trust and showcases the brand
✓Mobile-first layouts: Fully responsive design optimized for customers browsing on any device
✓High-performance rebuild: Achieved 93+ PageSpeed scores through modern development practices
✓Clear residential vs commercial routing: Separate pathways for each customer type
✓Embedded booking and lead flows: Strategic placement of CTAs throughout the site
✓Google reviews and trust elements: Integrated testimonials and reviews to build credibility

Key Features of the Redesign

Lightning-Fast Loading

Optimized images, modern code, and performance best practices deliver instant page loads.

Clear Service Categories

Organized by residential and commercial so customers can quickly find their needed services.

Professional Imagery

High-quality photos showcase the quality of cleaning services and build trust.

Mobile-Optimized

Perfect experience on any device, making it easy to request quotes on the go.

Easy Booking Flow

Streamlined process from service selection to quote request with clear CTAs.

Trust Signals

Reviews, certifications, and guarantees prominently displayed throughout.

The new website finally gives our company a professional presence that matches the quality of our work. It's faster, easier to use, and clearly shows the difference between our residential and commercial services.
— Crest Cleaning Owner