WEBSITE REDESIGN CASE STUDY

Skagway Alaska Tours — Website Redesign Case Study

A complete website rebuild focused on delivering a high-performance business website for cruise travelers visiting Skagway, Alaska — improving mobile usability, modernizing the brand, and increasing booking readiness.

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Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.

Before

After

Results at a Glance

Performance

Desktop PageSpeed: 65 → 96

Mobile PageSpeed: 56 → 94

Mobile Experience

Not mobile-friendly → modern, mobile-first website

Conversion Readiness

Unclear flow → booking-focused structure

Brand Quality

Outdated presentation → professional, tourism-focused brand

The Problem

The original website was built in the early 2000s and had never been updated. It created significant barriers for potential customers:

✕Not mobile-friendly: Cruise travelers couldn't browse tours on their phones while planning shore excursions
✕Extremely slow loading: PageSpeed scores in the 50s meant high bounce rates and lost bookings
✕Outdated design: The dated appearance undermined trust and professionalism
✕Poor user experience: Confusing navigation made it difficult to find tour information and book
✕Low-quality images: Small, pixelated photos failed to showcase the beauty of Alaska tours

The Solution

We rebuilt the website from the ground up with a focus on performance, mobile experience, and conversion optimization:

✓Mobile-first design: Fully responsive layout optimized for cruise travelers browsing on smartphones
✓Performance optimization: Achieved 94+ PageSpeed scores through modern development practices
✓Contemporary design: Clean, professional aesthetic that builds trust and showcases the brand
✓Intuitive navigation: Clear tour categories and booking flow designed for quick decisions
✓High-quality imagery: Stunning photos that capture the beauty of Alaska and inspire bookings
✓Conversion-focused structure: Strategic placement of booking CTAs and trust signals throughout

Key Features of the Redesign

Lightning-Fast Loading

Optimized images, modern code, and performance best practices deliver instant page loads.

Clear Tour Categories

Organized by activity type so travelers can quickly find their ideal shore excursion.

Stunning Photography

High-resolution images showcase Alaska's natural beauty and tour experiences.

Mobile-Optimized

Perfect experience on any device, especially for cruise travelers on smartphones.

Easy Booking Flow

Streamlined process from tour selection to confirmation with clear CTAs.

Trust Signals

Reviews, certifications, and safety information prominently displayed.

The new website has completely transformed our business. We're getting more bookings, and customers tell us how easy it is to find tours and book online. The mobile experience alone has been a game-changer.
— Skagway Alaska Tours Owner