WEBSITE REDESIGN CASE STUDY
Skagway Alaska Tours — Website Redesign Case Study
Full Website Before & After
Skagway Alaska Tours Redesign Results: Speed, Mobile & Bookings
PageSpeed Improvements: Desktop 65 to 96 & Mobile 56 to 94
Mobile Experience
Not mobile-friendly → modern, mobile-first website
Search & Structure
Unclear flow → booking-focused structure
Brand Quality
The Problem
- Not mobile-friendly: Cruise travelers couldn't browse tours on their phones while planning shore excursions
- Extremely slow loading: PageSpeed scores in the 50s meant high bounce rates and lost bookings
- Outdated design: The dated appearance undermined trust and professionalism
- Poor user experience: Confusing navigation made it difficult to find tour information and book
- Low-quality images: Small, pixelated photos failed to showcase the beauty of Alaska tours
The Solution
- Mobile-first design: Fully responsive layout optimized for cruise travelers browsing on smartphones
- Performance optimization: Achieved 94+ PageSpeed scores through modern development practices
- Contemporary design: Clean, professional aesthetic that builds trust and showcases the brand
- High-quality imagery: Stunning photos that capture the beauty of Alaska and inspire bookings
- Conversion-focused structure: Strategic placement of booking CTAs and trust signals throughout
Key Features of the Redesign
Lightning-Fast Loading
Optimized images, modern code, and performance best practices deliver instant page loads.
Clear Tour Categories
Organized by activity type so travelers can quickly find their ideal shore excursion.
Stunning Photography
High-resolution images showcase Alaska’s natural beauty and tour experiences.
Mobile-Optimized
Perfect experience on any device, especially for cruise travelers on smartphones.
“
The new website has completely transformed our business. We’re getting more bookings, and customers tell us how easy it is to find tours and book online. The mobile experience alone has been a game-changer.
Technical Details
Before Redesign
Desktop PageSpeed
65
Mobile PageSpeed
56
Mobile-Friendly
No
Load Time
8.2s
Design Era
After Redesign
Desktop PageSpeed
96
Mobile PageSpeed
94
Mobile-Friendly
Yes
Load Time
1.8s
Design Era
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