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WEBSITE REDESIGN CASE STUDY

Skagway Alaska Tours — Website Redesign Case Study

A complete website rebuild focused on delivering a high-performance business website for cruise travelers visiting Skagway, Alaska — improving mobile usability, modernizing the brand, and increasing booking readiness.
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Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.
Skagway Alaska Tours website redesign showcasing mobile-friendly layout, improved user experience, and enhanced booking features for cruise travelers.
Skagway Alaska Tours website redesign showcasing a modern, mobile-friendly layout with vibrant images of Alaska's landscapes, emphasizing improved user experience and booking readiness for cruise travelers.

Skagway Alaska Tours Redesign Results: Speed, Mobile & Bookings

Performance

Desktop PageSpeed: 65 → 96 Mobile PageSpeed: 56 → 94

PageSpeed Improvements: Desktop 65 to 96 & Mobile 56 to 94

Not mobile-friendly → modern, mobile-first website

Search & Structure

Unclear flow → booking-focused structure

Brand Quality

Outdated presentation → professional, tourism-focused brand

The Problem

  • Not mobile-friendly: Cruise travelers couldn't browse tours on their phones while planning shore excursions
  • Extremely slow loading: PageSpeed scores in the 50s meant high bounce rates and lost bookings
  • Outdated design: The dated appearance undermined trust and professionalism
  • Poor user experience: Confusing navigation made it difficult to find tour information and book
  • Low-quality images: Small, pixelated photos failed to showcase the beauty of Alaska tours

The Solution

  • Mobile-first design: Fully responsive layout optimized for cruise travelers browsing on smartphones
  • Performance optimization: Achieved 94+ PageSpeed scores through modern development practices
  • Contemporary design: Clean, professional aesthetic that builds trust and showcases the brand
  • High-quality imagery: Stunning photos that capture the beauty of Alaska and inspire bookings
  • Conversion-focused structure: Strategic placement of booking CTAs and trust signals throughout

Key Features of the Redesign

Modern website redesign showcasing Dr. Hurtado Dentistry services with a professional brand presence and optimized user experience.

Lightning-Fast Loading

Optimized images, modern code, and performance best practices deliver instant page loads.

Modern website design showcasing Dr. Hurtado Dentistry's services, emphasizing user-friendly layout and enhanced brand presence.

Clear Tour Categories

Organized by activity type so travelers can quickly find their ideal shore excursion.

Modern website redesign showcasing a professional dental service layout, emphasizing user-friendly navigation and mobile optimization for Dr. Hurtado Dentistry.

Stunning Photography

High-resolution images showcase Alaska’s natural beauty and tour experiences.

Modern dental website redesign showcasing improved usability and professional branding for Dr. Hurtado Dentistry, emphasizing service-focused structure and enhanced conversion readiness.

Mobile-Optimized

Perfect experience on any device, especially for cruise travelers on smartphones.

“

The new website has completely transformed our business. We’re getting more bookings, and customers tell us how easy it is to find tours and book online. The mobile experience alone has been a game-changer.

— Skagway Alaska Tours Owner

Technical Details

Before Redesign

Desktop PageSpeed

65

Mobile PageSpeed

56

Mobile-Friendly

No

Load Time

8.2s

Design Era

Early 2000s

After Redesign

Desktop PageSpeed

96

Mobile PageSpeed

94

Mobile-Friendly

Yes

Load Time

1.8s

Design Era

2025 Modern

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