WEBSITE REDESIGN CASE STUDY
Echelon Protection — Website Redesign Case Study
Full Website Before & After
Scroll the original website and the redesigned website side-by-side to see the complete transformation.
Redesign Results: PageSpeed, Lead Generation & Mobile Optimization
Performance
Desktop PageSpeed: 42 → 95 Mobile PageSpeed: 38 → 91
PageSpeed Improvements & 340% Increase in Lead Generation
Quote requests increased by 340%
Conversion Readiness
Unclear flow → booking-focused structure
Brand Quality
Non-responsive → fully mobile-optimized
The Problem
- Dated, unprofessional appearance: The old design undermined credibility — critical for a security company where trust is everything
- No mobile responsiveness: Corporate clients researching security services on tablets and phones had a terrible experience
- Extremely slow loading: PageSpeed scores in the 30s-40s caused high bounce rates from impatient decision-makers
- Hidden certifications and credentials: Industry licenses and insurance information were buried or missing entirely
- Weak lead capture: No clear calls-to-action or easy ways for prospects to request quotes
The Solution
- Authority-building design: Clean, professional aesthetic that immediately conveys competence and trustworthiness
- Mobile-first approach: Fully responsive design optimized for executives researching on any device
- Performance optimization: Achieved 90+ PageSpeed scores for instant loading and better SEO rankings
- Prominent trust signals: Certifications, licenses, insurance, and client testimonials displayed prominently
- Strategic CTAs: Clear quote request forms and contact options throughout the user journey
- Service-focused structure: Dedicated pages for each security service with detailed information
Key Features of the Redesign
Trust Badge Section
Prominent display of licenses, certifications, insurance coverage, and industry affiliations.
Service Showcase
Dedicated pages for executive protection, event security, corporate security, and patrol services.
Team Credentials
Professional team section highlighting experience, training, and background verification.
Quote Request System
Multi-step form that qualifies leads and captures detailed security requirements.
“
Our new website has completely changed how clients perceive us. We went from struggling to get callbacks to having corporate clients reach out saying they chose us because our website looked the most professional. The ROI has been incredible.
— Echelon Protection, Owner
Technical Details
Before Redesign
Desktop PageSpeed
65
Mobile PageSpeed
56
Mobile-Friendly
No
Load Time
8.2s
Design Era
Early 2000s
After Redesign
Desktop PageSpeed
96
Mobile PageSpeed
94
Mobile-Friendly
Yes
Load Time
1.8s
Design Era
2025 Modern
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