WEBSITE REDESIGN CASE STUDY
Crest Cleaning Services — Website Redesign Case Study
A complete website rebuild focused on delivering a high-performance business website for a local security camera installation company — modernizing the brand, rebuilding the site around a keyword strategy, and improving usability and conversion clarity.
Full Website Before & After
Scroll the original website and the redesigned website side-by-side to see the complete transformation.
Redesign Results: Performance, Usability & Conversion Metrics
Performance
Strong desktop performance and optimized load behavior Mobile performance rebuilt and actively being optimized
Usability
Outdated service site → modern, mobile-first business website
Search & Structure
Unclear flow → booking-focused structure
Conversion Readiness
Unclear flow → service-focused, lead-driven structure
The Problem
- Visually outdated service website
- Weak professional brand presence
- Pages not organized around services or search intent
- No clear keyword or SEO structure
- Limited guidance toward contacting the business
- Poor visual hierarchy and readability
- Website did not reflect the quality of the installation work
The Solution
- Modern, professional security brand presentation
- Mobile-first layouts built for service customers
- High-performance rebuild with optimized delivery
- Website structured around a clear keyword strategy
- Organized service pathways and content hierarchy
- Clear calls-to-action for estimates and contact
- Site aligned for long-term SEO and local visibility
Key Features of the Redesign
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Technical Details
Before Redesign
Desktop PageSpeed
Mobile PageSpeed
Mobile-Friendly
Load Time
Design Era
After Redesign
Desktop PageSpeed
Mobile PageSpeed
Mobile-Friendly
Load Time
Design Era
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