WEBSITE REDESIGN CASE STUDY

Olympia WA Services — Mobile-First Landing Page Redesign Case Study

A complete redesign of a DIY-built website that lacked structure, SEO, and conversion strategy. We created a modern, mobile-first landing page that doubles as a homepage for organic SEO, integrates with their Google Business Profile, and converts high-intent visitors from paid ads.

Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.

Results at a Glance

PageSpeed

TBD → TBD Designed for fast loading across all devices, with emphasis on mobile-first performance for service-industry traffic.

Conversion Optimization

Improved Added a header contact form, multi-option CTAs (call, text, form), and a streamlined conversion pathway.

Conversion Readiness

Unclear flow → booking-focused structure

Brand Quality

Fully Optimized Since most visitors arrive from mobile, the new page uses scroll-friendly sections, simplified navigation, and optimized spacing for small screens.

The Problem

The Solution

We rebuilt the website from the ground up with a focus on performance, mobile experience, and conversion optimization:

Key Features of the Redesign

High-quality image showcasing the natural beauty of Alaska, featuring stunning landscapes and vibrant colors, enhancing the mobile-first design and performance optimization for Skagway Alaska Tours.
Alaska landscape featuring stunning mountains and water, showcasing the natural beauty relevant to Skagway Alaska Tours and their focus on high-quality imagery for cruise travelers.
High-resolution image showcasing Alaska's stunning landscapes and cruise tour experiences, highlighting the beauty and adventure opportunities for travelers.
High-resolution image showcasing stunning Alaskan landscape, emphasizing natural beauty and adventure, relevant to Skagway Alaska Tours' website redesign for enhanced user engagement and bookings.

The new page finally feels professional and customers can actually understand how to contact us.
— Olympia WA Services

Technical Details

Before Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

After Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

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