WEBSITE REDESIGN CASE STUDY

Dr. Hurtado Dentistry — Website Redesign Case Study

A complete website rebuild focused on delivering a high-performance business website for a Santa Barbara dental practice — modernizing the brand, improving mobile usability, and rebuilding the site around a clear SEO keyword strategy.

Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.

Results at a Glance

Performance

Desktop: 61 → 96 Mobile: ~61 → 94 Dramatically improved PageSpeed scores on both desktop and mobile platforms.

Usability

Serviceable → Modern Patient Experience Transformed into a mobile-first, patient-focused website with intuitive navigation.

Conversion Readiness

Unclear flow → booking-focused structure

Brand Quality

Outdated → Medical-Grade Brand Professional, modern presentation that reflects the quality of the practice.

The Problem

❌ Visually outdated dental website

❌ Weak brand presence and inconsistent design

❌ Slower load times and heavier pages

❌ No clear SEO keyword structure

❌ Content not organized around services or patient intent

❌ Limited conversion guidance for new patients

❌ Website did not reflect the quality of the practice

The Solution

We rebuilt the website from the ground up with a focus on performance, mobile experience, and conversion optimization:

✅ Modern, professional dental brand presentation

✅ Mobile-first layouts designed for patients

✅ High-performance rebuild with significantly improved speeds

✅ Full SEO keyword strategy built into the site structure

✅ Clear service pathways and content hierarchy

✅ Strong new-patient conversion flow

✅ Website aligned to authority, trust, and clarity

Key Features of the Redesign

Design & Brand System

This website redesign case study began with a complete visual overhaul. The original Dr. Hurtado website lacked a strong, modern dental brand presence. The new build introduces a refined color palette, updated typography, improved spacing, and a clear visual hierarchy to position the practice as a trusted, high-quality dental provider in Santa Barbara.

Mobile UX & Patient Experience

The site was rebuilt with a mobile-first approach, recognizing that many patients research dentists from their phones. Layouts were redesigned to be scroll-friendly, navigation was simplified, and key information such as services, trust signals, and contact pathways were made easier to access.

Performance & Core Stability

A major objective of this rebuild was to create a high-performance business website. The new site achieved strong PageSpeed scores across both desktop and mobile, with improved load times, reduced layout shift, and a significantly lighter, more efficient build.

SEO-Structured Website Architecture

Unlike the previous site, the new Dr. Hurtado website was rebuilt around a clear SEO keyword strategy. Core services, supporting procedures, and patient-intent topics were structured into organized pages with optimized headings, internal linking, and technical foundations designed to support long-term search visibility.

“

Placeholder for future testimonial.

— Dr. Hurtado Dentistry

Technical Details

Before Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

After Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

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Ready to Transform Your Website?

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