Website Redesign Case Study for Crest Cleaning

WEBSITE REDESIGN CASE STUDY

Crest Cleaning Services — Website Redesign Case Study

A complete website rebuild focused on delivering a high-performance business website for a local security camera installation company — modernizing the brand, rebuilding the site around a keyword strategy, and improving usability and conversion clarity.

Full Website Before & After

Scroll the original website and the redesigned website side-by-side to see the complete transformation.

Crest Cleaning Website Redesign Results Overview

Performance

Strong desktop performance and optimized load behavior Mobile performance rebuilt and actively being optimized

Usability

Outdated service site → modern, mobile-first business website

Conversion Readiness

Unclear flow → booking-focused structure

Brand Quality

Unclear flow → service-focused, lead-driven structure

The Problem

❌ Visually outdated service website

❌ Weak professional brand presence

❌ Pages not organized around services or search intent

❌ No clear keyword or SEO structure

❌ Limited guidance toward contacting the business

❌ Poor visual hierarchy and readability

❌ Website did not reflect the quality of the installation work

The Solution

We rebuilt the website from the ground up with a focus on performance, mobile experience, and conversion optimization:

✅ Modern, professional security brand presentation

✅ Mobile-first layouts built for service customers

✅ High-performance rebuild with optimized delivery

✅ Website structured around a clear keyword strategy

✅ Organized service pathways and content hierarchy

✅ Clear calls-to-action for estimates and contact

✅ Site aligned for long-term SEO and local visibility

Key Features of the Redesign

“

“The new website finally looks like the quality of work we deliver. Customers can actually find what they need now.”

— Security Camera Santa Cruz

Technical Details

Before Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

After Redesign

Desktop PageSpeed

Mobile PageSpeed

Mobile-Friendly

Load Time

Design Era

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